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Urky Clothing needed to build brand awareness and generate hype for their first two clothing drops (knitted jumpers, t-shirts, and jewellery). With no advertising budget available, they required a strategy focused entirely on organic content and user-generated content to create momentum for their launch.
We implemented a completely organic, community-focused social media strategy paired with strategic influencer marketing. Rather than throwing money at random influencers, we identified existing communities that shared our client's brand values and positioned them at the centre of these engaged groups. Simultaneously, we developed consistent organic content to nurture the growing audience. This approach positioned our client as THE definitive brand within that community ecosystem.
This community-first approach resulted in two consecutive sell-out clothing drops, generating over £12,000 in revenue combined in less than 48 hours. Beyond immediate sales, we created a thriving Discord server utilizing strategic gamification with ranks and XP points. This engagement system transformed casual customers into an extremely loyal community of repeat buyers who eagerly anticipated each new release.
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