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When Blue Squillino approached us, he was trapped working IN his business rather than ON it. His days were consumed by repetitive administrative tasks—manually sending invoices, processing payment links, and extracting data from forms. He desperately needed to reclaim this time to focus on business growth, product improvement, and developing new digital offerings that would drive his company forward.
We implemented a comprehensive automation system using API connections and Zapier to streamline customer communication. The strategy focused on identifying key customer data points (location, product selection, fitness preferences) to enable personalised communication flows without manual intervention.
After just 1 week, the results were impossible to ignore. By eliminating manual data processing and personalized email creation, the client saved over 10 hours weekly. These reclaimed hours allowed him to create content that went viral, generating a massive influx of new business. Thanks to the automated systems handling the increased demand, he successfully managed many more clients and saw daily sales skyrocket by up to 775% on peak days.
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